Boxxer, the UK’s next-generation boxing promotion, has signed a new media rights partnership with MBC Group to bring its live programming to 25 territories in the MENA region.
Alongside live events, which will be shown exclusively on the premium SVOD service Shahid VIP, the deal also includes pre- and post-event coverage and a range of shoulder programming.
Commenting on the agreement, Boxxer’s founder and CEO Ben Shalom said: “We’re delighted to announce this partnership with MBC GROUP and bring our events and fighters to viewers throughout the Middle East and North Africa. Our international growth is very exciting, and the innovative Shahid VIP platform is the perfect home for Boxxer in the region”.
Tareq Al Ibrahim, director of content, Shahid VIP, added: “We’re thrilled to become the home for Boxxer in the MENA region. This partnership is the latest as part of our mission to bring more premium and exclusive sports content and offerings to Shahid VIP’s ever-growing catalogue. Boxxer is a recognisable brand that offers top-tier boxing that we look forward to showcasing to our audiences, plus introducing the sport to future generations as well”.
