Subscribers to Comcast’s Xfinity TV service can now access content on Apple TV devices through a new Xfinity Stream App.
Its available on both Apple TV 4K and Apple TV HD and includes all live, on demand, and DVR programming – within the home.
The redesigned app is making its debut on the Apple platform and includes a new “more intuitive” user interface. The new UI is designed to simplify content discovery through editorial recommendations along with a personalization algorithm that allows customers to continue watching their favourite shows and movies across platforms and devices.
Sky is due to release an app for Apple TV later this year.
“We are always looking for ways to enhance our entertainment experiences as the needs of our customers evolve – whether that’s expanding to new platforms, launching new features, or adding more programming options,” said Michael Delciello, Senior Vice President, Strategic Development, Comcast. “With today’s launch of the Stream app on Apple TV, our customers now have a new device option for accessing their Xfinity TV subscription in the home, and they will be the first to enjoy a new, streamlined UI designed to make it easier to find something to watch – whether that means getting back to a favourite show or movie, or finding something new.”
Earlier this year, Comcast and Apple worked together to bring the Apple TV+ app to Comcast’s entertainment platforms, including Xfinity X1, Xfinity Flex, and XClass TV.