IPTV continues to grow in Poland at the expense of satellite in terms of subscriber numbers, with the cable market remaining largely constant.
The latest annual report published by the country’s Office of Electronic Communications (UKE) shows that in 2021 satellite TV accounted for just under half (49.5%) of pay-TV subscribers, down from 51.5% a year earlier.
At the same time cable’s share remained unchanged at 6.1%, while IPTV’s increased from 12.2% to 14.2%.
Other technologies remained unchanged at 0.2%. Although Cyfrowy Polsat had the largest number of pay-TV subscribers, its share fell from 30.1% to 29.1%. Second placed Canal+ remained constant at 19%, while UPC’s share grew from 12.4% to 13%.
All told, there were 10.8 million pay-TV subscribers in Poland in 2021, the same number as a year earlier but lower than the 11 million in 2019 and higher than the 9.1 million in 2018.
Pay-TV revenues in 2021 amounted to PLN6.7 billion (€1.5 billion), up 2.7% on a year earlier, and ARPU was PLN 51.9 (PLN51.5).
Although Canal+ claimed the largest share of revenues (25.7%), this was down from 26.5% in 2020 and 27% in 2019. Cyfrowy Polsat was in second place with 23.9% (23.6%) and UPC third with 16.5% (17%).
