Viaplay and Paramount Global Content Distribution have agreed a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands.
As a result, Viaplay viewers in multiple markets will be able to watch a line-up of CBS series and popular library boxsets from The CW, Paramount Television Studios and Showtime.
Commenting on the development, Filippa Wallestam, Viaplay group chief content officer, said: “Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in 10 countries can now enjoy many of the biggest and best shows from their incredible line-up with us. This volume deal secures even more high-quality streamed content for our fast-growing service, which offers a unique combination of international films and series, Viaplay Originals, kids programming and the world’s best live sports”.
Lisa Kramer, president, international television licensing, Paramount Global Content Distribution, added: “We are thrilled to expand and extend our successful partnership with our friends at Viaplay. We look forward to bringing a wide selection of CBS Programming and world-class library to Viaplay’s audiences”.
Alongside Paramount Global Content Distribution, Viaplay has long-term contractual relationships with US studios such as Sony, MGM, NBCUniversal, wiip and others.
