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Sunrise deploys Media Distillery AI

June 28, 2022 12.56 Europe/London By Julian Clover

Subscribers to Switzerland’s Sunrise platform can now see more accurate timings on the Electronic Programme Guide.

The Liberty Global operator has deployed the Media Distillery technology on its 40 most watched TV channels.

Chris van der Linden, Director of Entertainment Platforms at Liberty Global, said, “With our partnership with Media Distillery, we’re working with the industry’s leading experts in AI-enabled granular video understanding.”

Media Distillery’s multi-year agreement with Sunrise is the first part of a new framework partnership between Liberty Global and Media Distillery which covers future additional Liberty Global network deployments. EPG Correction Distillery is fully integrated into Liberty Global’s next-generation Horizon 4 technology platform.

“As it ingeniously harnesses video and data, EPG Correction Distillery has proven its scalability, making it the ideal technology to enhance user experiences for subscribers in all Liberty Global’s different operations; we look forward to continuing to work with Media Distillery as our multi-territory rollout progresses,” added van der Linden.

Sunrise is also the first operator to benefit from the recently announced integration between Media Distillery and Gracenote that updates timings on the fly, for example if a sports event overruns.

“We are extremely proud that EPG Connection Distillery is helping Sunrise deliver a more harmonious viewing experience to subscribers,” said Roland Sars, CEO of Media Distillery. “Looking at the broader picture, our partnership with Liberty Global is a source of huge pride to everyone at Media Distillery, and a launchpad for future.”

EPG Correction Distillery uses real-time analysis to make automatic adjustments across multiple channels to coincide with the actual start- and end-times of TV programmes as they are broadcast. As a result, users can navigate programmes more accurately, and enjoy a better viewing experience.

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Filed Under: Newsline, Tech Edited: 28 June 2022 12:58

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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