The Association of Television Organisations (ATO) and Nielsen Admosphere have signed an agreement to carry out cross-platform measurement of TV viewing in the Czech Republic for the years 2023-2027.
Nielsen Admosphere has been undertaking such measuring for 20 years.
According to Nielsen Admosphere, the structure of the project will reflect the trends in media consumption in recent years, building on the previous successful period (2018-2022): clients will have data from viewing measurements not only on TV (which has long been implemented by peoplemeters), but also on other platforms such as PC, laptop, smartphone or HbbTV and smart TVs.
Commenting on the development, Vlasta Roskotova, ATO executive, said: “The Nielsen Admosphere approach is a guarantee for us that the project of measuring TV viewing in the Czech Republic will not be ‘preserved’ in a certain form when signing the contract for the next five years, but will continuously develop according to the latest trends and knowledge. It is already at a very high level in international comparison, which we definitely want to maintain and further develop”.
Tereza Šimeckova, MD Nielsen Admosphere, added: “We appreciate the trust that ATO has in us, and I believe that the quality of our outputs together with an innovative and active approach to the project during each ‘five years’ will be the basis of our good cooperation in the future,” responds, and adds: “I would also like to thank the entire NAD team, whose expertise, professionalism and at the same time active approach and enthusiasm are constantly advancing the entire project”.
