Senior executives from Marvel Studios, Paramount Global, Universal Pictures and Warner Bros. Discovery will take to the stage of RAI Amsterdam this autumn.
The TV technology conference has moved from a four-day to a two-day event (September 9-10, 2022), while the expo continues for another two days. A greater proportion of conference-style sessions are now free to attend, Michael Crimp, IBC’s Chief Executive Officer told a press briefing discussions with technology companies had shown that the narrative behind their products was increasingly important.
“People want to be able to tell their story. It isn’t so much a product supermarket anymore, where people would walk around and touch and feel the kit, and there’s still a large element of that, but there’s an emerging element of people wanting to tell the story,” he said.
“We tried to make a definite split of two days of paid for program, which has been curated very carefully for those who want it, and then another two wider complimentary days, either about technology narratives, Amazon or whatever it is, or key issues that IBC believes are important, like sustainability and diversity, which we need to develop and may not attract paying customers.”
Eddie Drake, Head of Technology at Marvel Studios, will be joined by Anthony Guarino, Executive Vice President, Worldwide Technical Operations at Paramount Global, Renard Jenkins, Senior Vice President, Production Integration and Creative Technology Services at Warner Bros. Discovery.
This year, IBC’s Partners’ Programme is hosting the new, free-to-attend IBC Changemaker sessions, which bring together organisations including RISE, Albert, MovieLabs, HBS, Soho Media Club to explore topics such as raising equality, advancing sustainability and mental health awareness – as well as the latest thinking in creativity and technology.
Also featured at the 2022 show is IBC’s Partnership Pavilion and free-to-attend IBC Owner sessions, which will enable attendees to engage with and gain insights from the six leading international bodies behind IBC: IABM, IEEE BTS, IET, RTS, SCTE, and SMPTE.
It’s notable the IBC is highlighting the organisations behind the annual event, all of them making significant contributions to the industry in their own right.
The new Showcase Theatre in Hall 12, will feature live demos, masterclasses and thought- insights on current trends and opportunities from technology providers such as Accenture, Amazon Web Services (AWS), EVS and Zixi. The Innovation Stage in Hall 2 will feature thought leadership speakers and other sessions.
Show visitors can also discover demos, presentations and other sources of information on offer from IBC’s exhibitors, with over 850 booked for this year’s show. Leading brands exhibiting at IBC2022 include ARRI, Avid, AWS, Blackmagic Design, Canon, EVS, Fraunhofer, Grass Valley, Hewlett Packard, MediaKind, Meta, Nagra, Ross Video, Sony, Synamedia, amongst others.