Disney+ attracted more than 1.9 million viewers in Poland within a week of its launch.
According to data from Nielsen Media, viewers most often watched content from the Disney+ website on large screens: TV sets or PCs / laptops, with over 81% of viewership of the website took place on these devices. Over 1.2 million viewers watched video content from Disney + on TV screens, and almost 430,000 on computer screens (PC / laptop). Viewers spent 1 hour and 13 minutes watching videos on the site on average per day.
Nielsen streaming data shows the total viewership of Disney+ was 1.9 million people in the first seven days. Compared to the first seven days of HBO Max’s launch, which took place in March this year, this was about 700 000 more people.
Commenting on the success of Disney+, Michal Buszko, Advanced Measurement Manager in Nielsen, said: “Polish viewers were really interested in trying new content offered by Disney+, almost 400,000 viewers took advantage of the platform’s video offer already on the day of its premiere.
“Viewers who decided to watch the content on the platform, watched it an hour and 13 minutes a day on average, which is above the average viewership of OTT video platforms”.
Buszko added: “From the point of view of viewers’ habits, the service follows similar rituals to other services from the SVOD category, such as Netflix or HBO Max: viewers prefer to watch them on large screens, and they spend much more time on weekends using them. We will be curious to follow the further development of this streaming service”.
