The Czech public broadcaster Ceska Televize (CT) has launched a new iVysilani application designed for smart TVs.
In addition to its three existing platforms – mobile devices, the web interface and HbbTV – the possibility of watching live broadcasts and the CT archive on smart TV will be added without the need to receive a TV signal.
According to CT, the new smart TV app will provide viewers with the opportunity to watch CT programmes in a more stable environment of the third generation of iVysilani broadcasting. The interface itself will contain a clear thematic division of content, live internet broadcasting without the need to receive a television signal, programme filtering and the offer of programmes intended only for online broadcasting. It will also include an improved search method and the ability to manage viewers’ favourite and most watched shows.
Commenting on the launch, Marek Dolezel, executive director of new media at CT, said: “With this step, CT continues with fundamental innovations of iVysilani, where after the launch of the next generation of the website, launching brand new mobile applications in March and launching the HbbTV version in April, we continue with the first smart TV platform and continue working on technological systems, new functionalities and specific distribution platforms of iVysilani”.
The new app has initially been launched for over 20 smart TV brands that use the Android TV operating system. Viewers who own selected TVs from Sony, Philips, Panasonic and others will be able to watch more than 95,000 hours of content using the introduced interface.
During this year, CT will also introduce other applications for smart TVs Samsung, LG, Panasonic and Apple TV.
