CNN Business Arabic will launch later this year following a new partnership between International Media Investments and CNN International Commercial.
Based in the Middle East, CNN Business Arabic will provide business, finance and economic news for Arabic speakers, offering audiences the latest business information and analysis.
It will work with IMI’s Al Roeya news and will be a complementary platform to CNN Arabic, which is owned and operated by CNN and is now in its 20th year.
“There are estimated to be over 430 million Arabs in the world yet there are very few qualities dedicated Arabic business news platforms in the MENA region,” said Nart Bouran, CEO, International Media Investments. “CNN Business Arabic will be a powerful partnership combining the digital first knowledge within the IMI group with the brand recognition and newsgathering capabilities of CNN.”
Through the partnership with CNN, CNN Business Arabic will benefit from access to newsgathering capabilities and content from across the CNN Worldwide portfolio. The new platform will also have access to talent and ongoing training and consultation.
Phil Nelson, Chief Operating Officer, CNN International Commercial, says: “CNN has a long history of working with partners around the world to increase the access that audiences haveto CNN’s unique brand of news and information. The creation of CNN Business Arabic will be an important development that complements our existing CNN Arabic offering and increases our digital footprint amongst people who speak one of the world’s most
widespread languages.”
CNN Business joins a network of ten existing CNN-branded partners who operate under license in countries around the world including Brazil, Japan, Portugal, Philippines and Turkey. CNN Business Arabic
