Hanns Schempp joins TV streaming provider Zattoo as Head of Marketing TV Platform.
In this newly created role, Schempp is responsible for the international brand positioning, lead generation and product marketing of Zattoo’s TV-as-a-Service solution.
Schempp has been active in the TV, telecommunication and IT industries for over 25 years. During this time, he has been primarily involved in communication, sales, business development and international marketing with brands of all sizes.
From 2000 to 2020, Schempp worked in various business segments of Deutsche Telekom, most recently as Head of B2B Marketing Europe since 2013, responsible for the building of a cross-European B2B marketing role on branding, commercial activation and innovative marketing methods. He then founded Miota to help European scaleups improve their marketing effectiveness and international marketing management and spent more than two years serving as Board Director Europe of US-based Proof Analytics.
At Zattoo, Schempp will assume direct responsibility for all marketing and communication initiatives related to Zattoo’s TV platform business with special focus in the areas of brand positioning, lead generation and product marketing, supporting the growth of Zattoo’s TV-as-a-Service business with network operators and other IPTV and TV streaming provider.
As Head of Marketing TV Platform (TVP), Schempp reports to Jörg Meyer, who assumed responsibility for the development of Zattoo’s B2B business in September 2021 as Chief Commercial Officer in addition to the DTC business.
“With the newly created position of Head of Marketing, we enable our TVP team to even better position and internationally activate our proven platform services,” said Meyer. “Hanns is a marketing leader with intense commercial experience across Europe and I am excited to see how his joining the Zattoo team will help us scale the dynamic TVP business.”
