Middle East streaming service Shahid us to deploy ThinkAnalytics personalised content discovery and viewer engagement platform, Think360.
The platform will be introduced in the summer with support for Arabic, English, and French languages. Shahid by MBC GROUP is the world’s leading Arabic streaming platform. In addition to its presence in MENA it is also available internationally including Australia, France, the UK and North America.
Using Think360, Shahid will showcase its free content as well as recommend the best premium content, personalised to each user. The plan is to upsell consumers to the premium SVOD service including its sports packages.
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC GROUP said the broadcaster was “immensely proud” at that it had achieved with Shahid so far.
“But to stay ahead of the game, we need new ways to improve our service, delight with our customer experience and ultimately to better monetise our content. We selected ThinkAnalytics as our partner for its best-of-breed recommendations engine and analytics, as well as the company’s experience in the industry.”
Think360 will bring a new sophisticated search function and fully personalised recommendations. There is advanced search and dynamic personalisation capabilities integrated with rich analytics and performance reporting through ThinkInsight and ThinkUX.
Control of the user experience with continual improvement through ThinkInsight’s A/B testing and ThinkEditorial’s ability to combine editorial expertise with machine learning algorithms were also key.
Samuel Sweet, CEO EMEA & Asia Pacific at ThinkAnalytics, added: “This strategic partnership further reinforces Think360’s position as the world’s leading media content discovery and viewer insight platform. We look forward to working with Shahid on enhancing the paltform’s user experience, and introducing new monetisation techniques that will help Shahid achieve its business goals.”
Current ThinkAnalytics customers include Liberty Global, Deutsche Telekom, HBO Max, Sky and OSN.
