The sports-first live streaming platform FuboTV has added TMN’s (Trusted Media Brands) FAST channels to its offer.
As a result, FuboTV subscribers can now stream TMB’s popular FAST channels FailArmy, People Are Awesome and The Pet Collective, with WeatherSpy to be launched shortly.
The TMB channels join more than 30 FAST channels now distributed by FuboTV, including ABC News Live, Bloomberg Quicktake, Estrella TV, FOX Weather, FOX Soul and Live NOW by Fox, Law&Crime Network, Swerve Sports and Tastemade Travel. FuboTV also distributes three owned and operated FAST channels: Fubo Sports Network, Fubo Movie Network and Fubo Latino Network.
The company says that since the start of 2022 it has added nearly 20 FAST channels with the goal of launching approximately 100 more by the end of the year. The strategy aligns with an overall industry shift to ad-supported content as studies show consumers prefer these services over more expensive options.
Commenting on the development, Henry Ahn, chief business officer, FuboTV, said: “Launching FAST channels, like TMB’s popular brands, on FuboTV enables us to expand our programming offering while keeping costs low for consumers.
“These channels offer a wide range of sports, news and entertainment content that are a perfect complement to FuboTV’s premium channels”.
David Gandler, co-founder and CEO, FuboTV, added: “As the industry leans into ad-supported content, we believe a more robust portfolio of FAST channels as part of FuboTV’s content offering will benefit customers, advertisers and investors.
“Diversifying our revenue streams, particularly with our ad sales business, is one of many strategies we are deploying to achieve our profitability targets”.
FuboTV operates in the US, Canada, France and Spain.
