DAZN is to introduce a new premium subscription for the Italian market as it looks to tighten up on consumers sharing passwords with friends and relatives.
Under its new standard subscription, €29.99 a month would buy access for just two devices, even then concurrent viewing would only be allowed if the devices were assigned to the same IP address.
The top tier €39.99 subscription would allow two out of a total of six devices to be connected to a single event at any one time. The premium offer reflects the conditions of the current €29.99 package.
DAZN, backed by billionaire Len Blavatnik, is paying €840 million per season for the next three years to broadcast Serie A in Italy, as the lead broadcaster for the competition.
Early matchdays were blighted by poor reception that led to the intervention of the League and consumer association Codacons.
