Channel 4 has announced a realignment of its digital channels with the launch of a new youth-facing sister channel for E4.
The new E4 Extra will take the EPG slot currently held by 4Music (Freeview 31, Virgin 337, Sky 139, Freesat 181 and YouView 31).
As of June 29, E4 Extra will focus on comedy and entertainment and be home to scripted and unscripted acquisitions like Batwoman, Ramsay’s Kitchen Nightmares, Ninja Warrior Japan and Undercover Boss USA.
Karl Warner, Head of Youth and Digital at Channel 4 said: “4Music started life as a music channel, but it has changed over time in line with audience demands offering a blend of E4 flavoured comedy and entertainment. So E4 Extra feels like a natural evolution, strengthening the E4 brand and optimising the content mix between the channels.”
4Music will move to replace Box Hits on the EPG (Virgin 336, Sky 354 and Freesat 501). The channel, which currently broadcasts a mixture of entertainment, acquisitions and music, will transition back to focus on music and the biggest stars of pop, as well as playing the latest chart hits.
