Photo: Gage Skidmore
One of the founders of Netflix has said the streamer doesn’t want to make life difficult for subscribers when it brings in curbs on password sharing.
In a video interview with Yahoo Finance, Marc Randolph said the challenge was to find the middle way. “You don’t want to just roll something out and see what happens. I don’t think anybody wants to make it difficult for people who have legitimate uses to share their passport – share their password, or to use the password in multiple locations. And obviously, it’s a continuum from one to the other, between the obviously wrong and the obviously right.”
His comments follow concerns that testing that has already taken place in countries including Chile, Peru and Costa Rica has not been successful.
Randolph, who founded Netflix with Reed Hastings and went on to be its first CEO, said the company was working through the challenge “carefully” and that it was “obsessed” with testing.
Netflix regularly tests new formats and features in select countries before deciding whether to pursue their international rollout.
Netflix estimates that in addition to its 221.64 million paying households worldwide, there are an additional 100 million households that are scrounging the service through a friend or relative.
