Viaplay Group and Nordic TV and broadband provider Allente have added Premier League football to their long-term distribution partnership in Norway.
Subscribers will be able to view up to 380 live games through Viaplay Group’s streaming and TV packages.
Allente’s consumer and B2B subscribers will be able to watch Premier League either as part of Viaplay’s Total streaming package, or through V Premium, the hybrid offer that includes five new premium linear TV channels dedicated to Premier League, all V sport channels, and Viaplay’s Film & Series streaming package.
Kim Poder, Viaplay Group Chief Commercial Officer said: “Ensuring that as many Norwegian fans as possible can enjoy Viaplay’s Premier League coverage is a priority for us. Allente have broad reach across this important market, and their customers will now be able to choose between a pure streaming or hybrid product to access Viaplay’s unique sports and entertainment offering.”
Jonas Gustafsson, Chief Executive Officer, Allente added: “We are excited to continue bringing Premier League to Norwegian homes, pubs and clubs through the partnership with Viaplay Group. Premier League is the crown jewel of sports rights in Norway, and the partnership with Viaplay Group fits our strategy to offer premium sports to Norwegian fans perfectly.”
Viaplay Group and Allente have an existing Nordic distribution partnership that covers Viaplay, the premium V sport and V film channels, and local TV channels.
