• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Czech Prima to stop ad skipping

May 27, 2022 09.30 Europe/London By Chris Dziadul

The Czech broadcaster Prima will no longer allow the skipping of commercials while watching its services on IPTV from the beginning of June.

According to Lukas Kubat, Prima Group’s director of strategy, “we are the first in the market to demand IPTV operators limit the fast-forwarding of advertising, even though this topic has been on the table for many years. The situation with the skipping of advertising has gradually become unbearable for us as in commercial television. The fact that the replay of programmes, and the associated skipping of advertising, is becoming increasingly popular also plays a significant role in our decision. Because of this, we lose up to CZK300 million a year, which we could retrospectively invest in the production of other programmes. We realise that the whole implementation process is challenging for all parties, we tried to listen to the operators and allow their customers to offer variants with significantly less advertising”.

He added: “We appreciate the operators understood the reasons for our step over time and brought us constructive questions and suggestions when implementing the project. As part of the implementation, most operators found a technical solution that would allow their customers to track only half the volume of backtracking advertising compared to live broadcasts”.

Prima notes that SledovaniTV.cz, which is received in over 250,000 households, is one of the first operators to prepare for the changes and implement their own solutions that will improve the user experience. Its sales director Michal Jura said: “Although we’re not thrilled with the obligation to implement ad skipping restrictions and know that this is an interference with viewer comfort, we’ve tried to design the feature so that users can still fully enjoy playback. At the same time, they will be able to buy an additional package “Prima without ads” for a monthly fee, which will allow them to skip ads automatically when tracking back”.

In a related development, O2 TV will change the order of TV channels on its EPG, moving up Nova channels and lowering those of Prima on June 1. According to O2 TV, this follows a new commercial agreement with Nova. O2 TV also notes “given the strict requirements of FTV Prima, we had no choice but to completely remove the forward scrolling function on its channels”.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Editor's Choice, IPTV, Newsline, Platforms, TV Tagged With: Czech Republic, Prima Edited: 30 May 2022 12:51

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Netflix offering a ‘spectrum of payment options’
  • Disney extends Bob Chapek’s contract
  • Digital UK announces chief product officer roles
  • Cyfrowy Polsat to be investigated
  • FilmBox debuts on Ziggo in Netherlands

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK