Synamedia will boost content discovery capabilities of its Synamedia Go product through the acquisition of Utelly.
The privately held UK company covers metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack. The simple premise is to allow viewers to find content across apps and TV on any stream.
“Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement,” said Paul Segre, CEO of Synamedia. “Utelly was ahead of the curve in recognizing this and developing a SaaS solution that enables end users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”
Utelly is already integrated with over fifty services including Gracenote, TiVo, IMDB and Netflix.
“This acquisition is testament to the hard work and ingenuity of our tight knit team of developers who have put Utelly on the map,” said Romain Eude, Utelly founder and CEO.
This acquisition strengthens the Synamedia Go offering, which the company says underlines a new phase of investment in Synamedia’s portfolio of SaaS streaming solutions which also includes Synamedia Clarissa, Synamedia Iris, VIVID Workflow as a Service, and Synamedia OTT ServiceGuard.
