The newer connected TV sets are becoming more and more like traditional set-top boxes: “Generation of TVs is coming where content is aggregated.” With the margins of TV sets under pressure, manufacturers are now looking to other forms income, especially generating ad revenue, according to Byrden, VP Business development & strategy at Tivo, speaking at a session about content discovery.
Another new development in TVs is a buil;-in camera that can see who is in the room watching the TV set. “If there is one person in the room he might be looking for accertain type of content. And with three people in the room, with a child, then you won’t show certain content.Of course it takes some time before people get comfortable with new developments as this.”
Richard John Breskovic, director of marketing at Hrvatski Telecom, notices that on a regular evening people turn to watching linear TV rather than on-demand content, but “We see that people are watching streams later in the evening and during the weekends, when they have more time to watch.”
“People aren’t always looking for new content, but already have a number of titles in their mind,” said Tanja Skjodlborg Linboe, head of product development NRK.
Voice will become more important in search, but the question that needs to be answered is which technique to use? Use behemoths like Google or Amazon, which is cheap and fast to implement, but who owns the data gathered this way?
“When people use voice as a remote control, they know hat they want to watch,” said Byrden, “but we are now starting to see people asking what’s on tonight?”
(On the picture from left to right moderator Julian Clover, Tanja Skjodlborg Linboe, Geert Vos of Media Distillery, Patrick Byrden, and Richard John Breskovic)