During the “The rise of AVOD in Europe: What’s next?” session Olivier Jollet, SVP of Pluto TV, said the platform earned $1 billion last year, proving that the new models do work. Pluto TV was one of the pioneers of FAST channels and AVOD offering dozens of channels. The platform is now owned by Paramount.
The service is now available in more than 30 countries, with the recent addition of the Nordics in a joint venture with Viaplay.
Pluto TV is financed by advertising, but according to Jollet the ad load is less than with traditional broadcasters. Also the number of ad breaks is adjusted for each territory. For instance, viewers in Europe would not accept the number of ad breaks as is usual with US broadcasters.
Ronni Lutzi, CEO of Rlaxx TV, said his business model was aimed at niche programming. His platform offers content owners an easy way to reach new audiences.
At the moment Rlaxx is available in the UK, Germany, Austria, Switzerland, Spain, Portugal, Italy, Brazil, France, New Zealand, Turkey and Australia, with the total number of territories reaching 24 by year’s end.
(On the picture from left to right moderator Monique van Dusseldorp, Ronni Lutzi, Olivier Bastard of Synamedia, and Olivier Jollet)