3 Screen Solutions (3SS) has announced that Super RTL has launched its new all-embracing Toggo kids’ multiscreen entertainment platform.
Enabled by 3SS-engineered apps for web, iOS and Android mobile devices, Toggo breaks new ground with its wide-ranging cross-content offering for children aged 0-13 years. Alongside many of Germany’s most popular kids’ TV shows from Super RTL, Toggo offers videos, a wide array of games, audiobooks and features its own dedicated digital radio station, Toggo Radio.
Available in Germany, Austria and Switzerland, Toggo’s rich and diverse variety of content is engagingly presented in a new and highly playful UI/UX co-designed and engineered by 3SS.
Toggo is a gamified experience, full of animation. Each page has its own context-specific background. Viewers can use a fun animated mouse cursor on the web app. Games previews are played when the viewer hovers over ‘game cards’. Also, 3SS developed a facility called ‘Interaction module‘ in which the broadcaster can ask questions live to viewers (e.g. What song should we play on the Radio now?) and viewers can submit their answers.
“Toggo is made just for kids,” comments Robert Dube, Head of Product Toggo Digital at Super RTL Fernsehen GmbH & Co. KG.
“Very frequently in our industry, entertainment offerings for children are, at their core, services for grown-ups which have merely been tweaked. Bringing top-quality original content to children’s TV is a long-standing core value for us at Super RTL: We built Toggo from scratch, based on extensive research, keeping kids’ needs front-of-mind all along the way,” Dube explains.
“From the outset, we wanted Toggo to be truly different, really fun, and thanks to 3Ready’s inherent flexibility, we’re able to efficiently create, manage and deliver a superb and harmonious viewing experience to kids on all their devices,” Dube added.
