With the growing number of streaming services, both on-demand and linear, metadata are becoming ever more important, as discussed on a panel at this year’s NexTV event in Berlin.
“We see a direction more in live streaming,”according to Franziska Scholz, senior product manager, Gracenote/Nielsen, “Now people are getting back to their offices, people want to lean back when there are at home and not actively search and select programmes.”
Formats of video are changing as well, with the advent of the short format on TikTok. “It could be an interesting experiment to bring TikTok to the big screen,” said Frank Rippl, head of TV Product at Vodafone, “We should not close our eyes for new formats on the social media, but it is not yet integrated in our TV services.”
“We do a lot of revenue analysis,” said Maja Sorsensen Raubak, VP head of experience design at TV2 Danmark, “So we can better serve our customers. Everybody thinks everything is personalised, but 70% is actually curated. Because of new legislation, just introduced we need to be clear why we make recommendations.” TV2 recommendations are based on previous viewing, “we are very conservative.” TV2 only uses recommendations for entertainment programmes, not news and documentaties in order to prevent viewers from getting into a bubble.
Search by voice is a recent new technique, but according to Rippl the number of people using it is fast growing. “It will be an important part of search rather than complicated use of remote.” With voice you can not only search for exact titles, but also ‘show me romantic movies” or similar comments. “We know the search items customers are using with voice, but it is also important to find out what people are not finding on your platform. All based on metadata that are extremely important.”
(On the picture from left to right moderator Monique van Dusseldorp, Frank Rippl, Maja Sorsensen Raubak, and Franziska Scholz)
