This, according to the latest report from Digital TV Research, will be up from $135 billion in 2021, with about $21 billion being added in this year alone.
SVOD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion, while AVOD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion.
From the 138 countries covered, the top five will account for 65% of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027, up from 17 countries in 2021.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “The US will command 45% of global revenues by 2027. We forecast that US revenues will climb by $45 billion between 2021 and 2027 to reach $106 billion”.