Viaplay Group has formally changed its name and brand from Nordic Entertainment Group (NENT Group) following approval by shareholders at its AGM.
According to the company, the change reflects its strategic focus on the Viaplay streaming service, and its ongoing international expansion and continued Nordic growth. Viaplay will have a market presence in at least 21 countries by the end of 2023, including at least 16 direct-to-consumer markets for the Viaplay app and at least five partner markets for the Viaplay Select branded content concept. The company aims to have approximately 12 million Viaplay subscribers by the end of 2025.
Commenting on the change, Anders Jensen, Viaplay Group president and CEO, said: “We are now Viaplay Group – the right step at the right time for our fast-growing global company. Viaplay is present in all our markets, our most recognisable brand and our largest single revenue-generating unit. This change will benefit our whole company by making us more visible and our strategy even clearer. Today is a milestone for our people, partners, investors and everyone connected with Viaplay Group, the international streaming challenger”.
