Pluto TV has given details of its 70-channel service that has now gone live in Sweden, Denmark and Norway.
The FAST channels launch following an agreement with Viaplay’s Viafree and Pluto’s parent Paramount Global that will ensure locally curated channels in each of the Nordic countries.
“Pluto TV launched with a mission to entertain the planet and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal,” said Tom Ryan, President and Chief Executive Officer, Paramount Streaming. “The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”
Pluto TV in the Nordics will mix instantly recognisable global titles with those familiar to a local audience. The content includes: Lyxfällan/Luksusfellen/Luksusfælden (Luxury Trap), in Sweden, Denmark and Norway. Swedish audiences can enjoy Svenska Truckers (Swedish Truckers) and Svenska Hollywoodfruar (Swedish Hollywood Wives); Danish fans can enjoy channels such as: Familien fra Bryggen (The Kesslers) and MasterChef – Danmarks Største Madtalenter (MasterChef); while Norwegian audiences can stream channels such as Eventyrlig Oppussing (Amazing Makeovers) and celebrity cooking show Camp Kulinaris (Camp Kulinaris).
For the first time there will also be sport: Bellator MMA, the leading global MMA organization, will have a dedicated channel streaming all 2022 fights exclusively in the Nordics.
Pluto TV will also launch with a dedicated Star Trek channel featuring the Star Trek franchise hits, such as Star Trek: Deep Space Nine and Star Trek: Voyager.
Pluto TV Movies features fan-favourite titles including the sci-fi classic and Oscar nominated Dune by director David Lynch; comedy movie Dinner for Schmucks with Paul Rudd and Steve Carell; and action blockbuster Red Dawn with Chris Hemsworth.
On Pluto TV, crime audiences can stream chilling tales of murder, daring heists, and forensic investigations from classic crime shows like FBI Files, New Detectives and COPS, as well as new series like True Nordic Crimes.
In both Denmark and Norway, audiences can stream a channel featuring the hugely popular reality format Paradise, which will become available later this month, with new episodes released weekly, following the show’s premiere on Viaplay streaming service.
“The launch of Pluto TV in the Nordics is a tremendous milestone for the service, as we’re now streaming in more than 30 countries and territories globally. This transformative partnership will serve as the framework as we continue to expand Pluto TV throughout Europe and in new continents, including Australia and Africa, bringing this strategic model of free streaming to the world,” said Raffaele Annecchino, President and CEO, International Networks, Studios and Streaming, Paramount.
Following the launch, Viafree will be phased out as a stand-alone service.