3 Screen Solutions and ContentWise have announced a new partnership that will use artificial intelligence and machine learning to develop personalisation within the user experience.
ContentWise’s UX Engine is being integrated with award-winning 3Ready Control Center, 3SS’ powerful set-top box UX management and optimisation platform. The partners are already collaborating on major operator projects.
“We want to empower service providers to create strong 1:1 connections with each subscriber, while at the same time, making operators’ lives easier,” says Paolo Romano, Product Manager at ContentWise.
This new joint solution combines AI-informed personalisation, UX optimisation and automation.
“Personalisation has become a top priority for operators everywhere, but achieving it is complex: There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement,” said Tomasz Dzikowski, Product Owner at 3SS. “Merging 3Ready Control Center’s powerful UX optimization functionality with ContentWise’s advanced AI and ML capabilities enables the creation of captivating, truly individualized experiences,” he added.