Paramount Global has announced two key appointments to further international expansion of its streaming services Paramount+ and Pluto TV.
They see Marco Nobili promoted to executive VP, international general manager of Paramount+ and Olivier Jollet to the role of EVP, international GM of Pluto TV.
Nobili and Jollet will report to both Raffaele Annecchino, president and CEO of international networks, studios and streaming, and to Tom Ryan, president and CEO of streaming.
Commenting on the appointments, Annecchino said: “The opportunity to expand our streaming business internationally is tremendous and 2022 will be a crucial year for our strategy. With Paramount+ and SkyShowtime expected to expand to 60 markets by end of 2022 and Pluto TV continuing to expand worldwide, I’m confident Marco and Olivier’s leadership will enable us to seize the opportunity and build on our progress towards our integrated global streaming business”.
Ryan added: “Through Paramount’s differentiated streaming playbook, we are focused on leveraging our broad strength in key areas to thrive, attract and retain consumers globally.
“Marco and Oliver have already driven Paramount+ and Pluto TV to new heights and with their continued leadership we are confident in our ability to become a leader in global streaming”.
Previously senior VP of international marketing, data & analytics for Paramount Global’s streaming division, Nobili will now oversee all operations for Paramount+ outside the US including content, marketing, distribution, data and operations. Building on the service’s momentum since launching in 2021, Nobili will lead the strategy and execution for Paramount+’s continued growth. He has deep streaming experience, having formerly worked at both Netflix and Amazon.
Meanwhile, Jollet, who previously served as SVP and general manager of Pluto TV internationally, will lead a coordinated approach to further expand Pluto TV outside the US, which is live in 30 countries and territories globally. Jollet will oversee all operations for Pluto TV outside the US including ad sales, content, marketing, distribution, data and operations. Jollet will look to identify new partnerships and opportunities for Pluto TV across the digital entertainment ecosystem.
By the end of this year, Paramount will have paid streaming services available in more than 60 markets across the UK, Latin America, Canada, Australia, South Korea, the Caribbean and all major markets in Europe, and in 2023, the company will expand further in Asia, Africa and the Middle East.
