According to the latest report from Digital TV Research, six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Our Netflix forecasts for 2027 are 29 million lower than our February update – at 253 million. Netflix needs to boost its content to counter its fresher and cheaper rivals”.
Netflix will add 31 million subscribers between 2021 and 2027, despite losing 4 million subscribers in North America.
Meanwhile, Disney+ will overtake Netflix in 2025, adding 144 million subscribers between 2021 and 2027 to take its total to 274 million.
Disney+ Hotstar will roll out to 13 Asian countries by 2027. These will supply 114 million (42%) of the global Disney+ subscriber total, but only $1.58 billion (11%) of Disney+’ revenues [$14.7 billion] by 2027.
Netflix will remain the revenue winner, with $34 billion by 2027 – similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total will be only $4 billion more than 2021 as subscriber growth decelerates and ARPU is squeezed.