Netflix is looking at launching live streaming for the first time.
The streamer is said to be in the initial stages of development of the capability. Entertainment journal Deadline said its introduction would allow viewer votes on talent contests such as the upcoming Dance 100 (pictured) or reunion shows on the reality-based Selling Sunset
As Netflix faces it much-publicised subscriber erosion and the loss of acquired content back to the broadcasters now running their own streaming services, there is a need to search for new original content, particularly when it faces competition from streamers and networks alike.
Unlike Netflix, rival Amazon has extensively used live streaming for coverage of ATP Tennis and Premier League. Apple is using 4K for its delivery of Major League Baseball.
However, Netflix has no sports rights in its portfolio, leaving entertainment as the obvious format.