RTL Deutschland’s Adtech company Smartclip has acquired the French company Realytics.
Its proprietary demand side platform (DSP) Adkymia complements the smartclip supply side platform (SSP) and ad server to enable advertisers to attribute TV viewers to their digital customer journey and provides solutions for automated data-driven linear TV buying.
“Realytics systematically analyses the impact of TV advertising on advertiser websites and leverages these data points with state-of-the-art AI algorithms for better decisioning in traditional linear TV buying,” said Thomas Servatius, Managing Director, Smartclip Europe. “This is another important step, complementing the recently announced TechAlliance, a joint venture with Amobee offering a cross-screen DSP for programmatic TV buying.”
The integration of Paris-based Realytics into the Smartclip business adds a local team of 25 employees and relationships with broadcasters TF1, FranceTV, Canal+, and M6.
“We share a common vision of the TV media evolution and its convergence with the digital world. Our joint ambition is to offer a unified pan-European technology solution specifically tailored to local market needs,” said Guillaume Belmas, CEO of Realytics.
The Realytics brand and offering will remain unchanged, while founders Guillaume Belmas, CEO, Sebastien Monteil, CTO, and Vincent Nguyen Huu and Gregory Bittan, both Senior Engineering Managers, will continue in their current positions.
