The factual entertainment channel CBS Reality, which is a joint venture between AMCNI UK and Paramount Global, has launched a dedicated local feed in Romania.
CBS Reality will also join the portfolio of the leading advertising sales house Thematic Channels, who will handle bookings.
Commenting on the development, Louise Cottrell, SVP of affiliate partnerships, AMC Networks International UK, said: “Romania continues to be an important market for AMC Networks International as we focus on expanding our footprint in the region. We are excited to partner with Thematic Channels to connect CBS Reality with advertisers and to continue offering audiences an outstanding selection of original and acquired factual entertainment”.
Radu Budes, managing partner at Thematic Channels added: “We are glad to represent CBS Reality in Romania. With its unique positioning within the factual entertainment genre, this crime and investigation channel strengthens Thematic Channels offer by increasing advertising clients’ access to a dedicated audience”.
CBS Reality first launched in Romania in 2001 as part of the EMEA feed. It is available in over 5.3 million homes in the country through Digi, Vodafone, Orange TV and Focus Sat.