• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Channel 4 and YouTube ink pioneering deal

May 11, 2022 10.28 Europe/London By Chris Dziadul

The UK’s Channel 4 has extended its strategic partnership with YouTube in what is the first deal of its kind across the UK and Europe.

It will make hundreds of hours of programmes available on YouTube in the UK/Eire and enable Channel 4 to sell its own advertising around these shows.

According to Channel 4, the new deal represents a major step in its digital transformation as it continues to make significant strides against its five-year Future4 strategy to accelerate digital growth, reach young audiences where they enjoy watching content, increase new revenue streams, and build strategic partnerships to compete more effectively.

The partnership with YouTube, which is used by 98% of online 18-34-year-olds each month, will make 1,000 hours of full Channel 4 and E4 episodes from new and popular series available to watch across Channel 4’s YouTube network by the end of 2022, with content starting to roll out from this month.

Additionally, the partnership will enable Channel 4 to generate new revenues and support the broadcaster’s ambition to scale the Channel 4 brand on the platform. This includes the creation of a dedicated YouTube team within Channel 4’s commercial arm 4Sales, to enable Channel 4 to directly sell advertising around its content on the platform.

Commenting on the partnership, Alex Mahon, chief executive of Channel 4, said: “Innovative strategic partnerships are Channel 4’s speciality, and this new relationship with YouTube is another which will ensure we continue to keep growing our reach with young audiences and build on our unrivalled digital success.

“Together with YouTube we have created a powerful consumer channel full of our brilliant Channel 4 content. This will engage even more viewers through the enhanced reach and digital scale of YouTube, combined with the dynamism of the Channel 4 brand”.

Ben McOwen Wilson, MD YouTube, UK and Ireland, added: “I’m proud to welcome Channel 4’s creative, thought-provoking long form content on to the YouTube platform.

“As an open platform, YouTube is where UK audiences of all ages and backgrounds come to watch what they want to watch, when they want to watch it. It is fantastic to drive innovative partnerships such as this, to enable leading broadcasters to contribute to the diversity of content on the platform of choice for young viewers”.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Top Story Tagged With: Channel 4, UK, YouTube Edited: 12 May 2022 10:55

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • LG adds suite of Apple services
  • Stephanie Meyer returns to LFP Broadcasting
  • European first for on demand and live TV guide
  • Some growth for Nuuday as TV continues decline
  • Paramount+ chooses Three as mobile streaming partner

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...