The global video platform Biites, which specialises in long-form branded content, has made its debut in the Netherlands.
The Copenhagen-based company, which is backed by First Party Capital, has already experienced swift growth, with recent expansion to the UK and the US.
According to Carlijn Postma, author and founder of content marketing agency The Post, representing the company in the Benelux, “At Biites, we’re seeing a huge appetite from consumers who want to watch quality, ad-free long-form videos. And that offers a huge opportunity for brands”.
Postma argues that that longer content also has a future, adding: “audiences have limited interest in branded video if it’s not relevant to them. Consumers spend hours on streaming services every month, which means they really do have time for good stories”.
DFDS, Rental Cars, Macallan, Carlsberg, Jaguar and Velux, among others, use Biites to distribute quality long-form video content. For the Dutch launch, Justdiggit, The Post, FBTO, DELA, LvB with HCSS and CameraNu.nl have joined this list.
Postma continued: “Biites is not targeted by competing brands and the viewing experience is not disturbed by advertisements. The content is carefully curated to give uninterrupted viewing of quality films. Moreover, it is specifically built for long form videos, creating a different viewing experience”.
Meanwhile, Helle Jabiri Falck, CCO/COO and co-founder at Biites, said: “The future for brands is all about connecting better with their audience. Our advanced technology and ad-free strategy provide an optimised user experience, in an environment unmatched by any competitor”.
Postma is confident in Biites’ business model stating, “At Biites you can buy your own channel, but the most used variant in Denmark and the UK is pay per view. Companies publish their video on Biites.com and buy a guaranteed number of views of the content on the platform. Such a view can be from thirty seconds, but also from one hundred and twenty seconds. This depends on your objective, the length of your video and of course your budget. Biites provides these guaranteed views through online trailer campaigns. That means that, in addition to the views on Biites, you also have a large number of views across various, carefully selected media”.
According to Nina Nørgaard Jacobsen, CEO and co-founder of Biites, “videos on Biites have a guaranteed, minimum average play time, which is much higher than current industry benchmarks. As a premium platform for brand storytelling, we deliver industry-leading video engagement KPIs that are 5x higher than YouTube and 55x higher than Facebook”.
