Samsung Ads, the advertising division of Samsung Electronics, has begun the European rollout of the OneTrust Consent Management Platform (CMP) across its Samsung TV plus service.
The CMP is designed to give consumers more control over how their data is used and provides advertisers with confidence that consumer rights are being protected. Publishers and advertisers can capture consent and ensure they are respecting users’ privacy and preferences on every device.
“Protecting privacy and honoring users’ preferences is one of the best ways that brands can build trust with their audiences today,” adds Blake Brannon, Chief Strategy Officer at OneTrust. “We are proud Samsung chose OneTrust to reinforce their privacy-first approach to customer experience and support advertisers in promoting trust and transparency across all interactions. From our smart home connected devices, phones on the go, and everywhere in between, it’s critical that trust remains a constant in our increasingly connected digital future.”
OneTrust’s CMP is the most widely deployed platform in the market. Advertisers can use third-party measurement and verification vendors who also have declared that they will comply with both the consumer’s choice and TCF 2.0 policies when buying Samsung TV Plus inventory programmatically.
“At Samsung, consumer privacy is at the forefront of our services and products, and we are working tirelessly to protect consumer privacy”, said Alex Hole, Vice President and General Manager of Samsung Electronics Europe. “For our advertising partners, this framework provides the necessary confidence in placing their ads within the Samsung TV Plus environment.”
The platform allows users to determine what sort of advertising they would like to be served, such as Run-of-Network, Contextual or Personalised.
The CMP has begun its rollout on Samsung TV Plus across eligible Samsung Smart TVs and Mobiles across the UK, Germany, France, Italy, Spain, Austria, Switzerland, Netherlands and Sweden.