Media For Europe has express optimism that the advertising market is now back on track following the global pandemic.
The company that evolved out of the Italian giant Mediaset said that despite the Ukraine crisis fuelling existing inflationary pressures there had not been any “significant impact” on the advertising market.
Advertising revenues in the core Italian market were up year on year. Media For Europe confirmed that it hadn’t received any major campaign cancellations.
Consolidated Net Revenues rose to €2,914.3 million compared with €2,636.8
million in 2020.
