The number of subscribers to Ukraina 24’s YouTube page has reached 1 million.
Commenting on the Ukrainian channel’s milestone, its product leader Bohdan Aminov, and Rostyslav Bunyak, head of the digital news department of the Ukraine News Group, said that there are several components to its success that depend on content creation and promotion technology.
The latter also pointed out that the key is not so much the number of subscribers as the number of views.
All told, 15 million people watch Ukraina 24 each day.
