Viaplay Select plans to be available in at least five territories in 2022, with Japan’s WOWOW.
The Nordic pay platform’s offer consists of 450 hours of premium content, with more added on a regular basis. The extension to WOWOW will begin in April with plans to increase Viaplay’s market presence to at least 21 countries by the end of 2023, with the Viaplay app available direct to consumers in at least 16 countries by the same date.
Anders Jensen, NENT Group President and CEO said: “The uniqueness of Nordic content is creating significant global demand for this type of storytelling – and nobody delivers higher quality or volumes than us. Viaplay Select will be a fantastic showcase that helps partners stand out in a competitive streaming landscape, while increasing our content investment returns.”
Viaplay Select will focus on markets where Viaplay is not currently prioritising the launch of a direct-to-consumer service, and where local partners can benefit from Viaplay’s content pipeline.
Viaplay will launch, including live sports, in the UK in the second half of 2022; followed by Canada, Germany, Austria and Switzerland during 2023, with more information on its content offering to come.