The on demand platform Rakuten TV has launched its FAST advertising served linear channels on web and mobile.
As a result, all the channels currently distributed on smart TVs will now also be available on web and mobile across all of its 42 served European countries.
Rakuten TV, once mainly focused on smart TV, entered the AVOD and FAST business in 2019 and notes that the latest step facilitates the viewing experience for bite-sized entertainment. AVOD is in fact particularly suitable for short-time or interstitial viewing.
According to Cédric Dufour, CEO of the company, “After years of positioning as Your Cinema at home, RTV takes this step forward according to our strategy to become one of the leader of AVOD & FAST in Europe, and bringing entertainment everywhere the users need.
“We want our platform to allow all viewers to access all the entertainment they can find wherever they are, giving them the opportunity to enjoy their preferred entertainment contents in any moment and from any device, according to their needs and preferences.”