Content discovery company ThinkAnalytics has announced the appointment of Lu Bolden as its chief strategy officer.
The former chief revenue officer for Verimatrix joins ThinkAnalytics’ executive team and will report directly to ThinkAnalytics Chairman, Eddie Young.
“This is an exciting time in the video streaming industry as providers are looking at innovative ways to create and maintain customer engagement and loyalty. More and more operators are turning to ThinkAnalytics once they realize that a simple search function is not enough to keep a viewer engaged with their service,” said Bolden. “ThinkAnalytics has by far the most comprehensive and mature viewer engagement platform for content and now advertising in the market today that has been built on hyper personalization. I am looking forward to helping the company reach a new level of success.”
Bolden took Verimatrix’s sales and operations through a SaaS revenue model transition and previously founded the systems integration company CSI Digital.
“Having known Lu from his Verimatrix days, he is a perfect fit to drive growth based on his unique combination of deep industry knowledge and insights into where the streaming video market is headed,” said Eddie Young, Chairman, ThinkAnalytics. “He will be a highly effective advocate for our Think360 value proposition and will further strengthen our partner ecosystem in the OTT and pay-TV services marketplace.”
Current ThinkAnalytics customers include Liberty Global, Deutsche Telekom, HBO Max, Sky and OSN.