Under it, Orange TV customers will be able watch up to 6,000 titles, including some on a TVOD basis, in a new dedicated section on Orange TV named Videoclub by Rakuten TV.
Commenting on the agreement, Ignacio García-Legaz, general director of Orange’s TV area, said: “all this makes Orange TV one of the most varied and extensive content aggregation platforms in the Spanish audiovisual market, with options and genres for all audiences. thanks to the agreements it has reached with the main audiovisual providers, both national and international, to add their content to its offer”.
For Rakuten TV, the agreement marks the first step in its strategy of collaboration with telecommunications operators through its consolidated experience in content management (free or paid) and VOD services (AVOD and TVOD), as well as its commitment with international growth in the 43 countries where it is currently present.
Jorge del Puerto, European head of partnerships and distribution at Rakuten TV, added: “We are delighted to be working with Orange as a partner committed to providing a high-quality entertainment offering to its customers, just as Rakuten TV does. This agreement is an important milestone in our strategy, in which we plan to partner with telecommunications companies across Europe and provide users with accessible entertainment also through their preferred operators”.