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Viaplay secures exclusive Swedish football rights

April 8, 2022 09.12 Europe/London By Julian Clover

Viaplay is to stream Sweden’s UEFA Women’s EURO and FIFA Women’s World Cup qualifiers and international friendlies, following a four-year agreement with the Swedish Football Association (SvFF).

Viaplay is already home of OBOS Damallsvenskan and then Swedish men’s national team

The agreement includes all of Sweden’s qualifiers for the UEFA Women’s EURO and FIFA Women’s World Cup, along with international friendly matches. Fans can also enjoy each round of the men’s and women’s Swedish Cup; all matches played by the women’s U-23, U-19 and U-17 and men’s U-21, U-19 and U-17 national sides; and all Sweden’s qualifiers for the FIFA Futsal World Cup, UEFA Futsal EURO and UEFA Women’s Futsal EURO and international friendly futsal matches.

Anders Jensen, NENT Group President and CEO said: “Viaplay is now the home of Swedish national team football. This is a fantastic complement to our international rights portfolio, and we’re excited to work with SvFF to bring Sweden closer to its favourite stars.”

In Sweden, Viaplay also shows live football from the Premier League, Bundesliga, UEFA Europa League and UEFA Europa Conference League, Europe’s leading women’s football leagues, EFL Championship and FA Cup, Eredivisie, Superliga, Scottish Premiership, CAF Champions League, Copa América and more.

Selected matches will be broadcast live on TV6.

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Filed Under: Newsline, TV Tagged With: Viaplay Edited: 8 April 2022 10:28

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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