European football’s governing body UEFA has appointed Friend MTS to provide anti-piracy services to all major UEFA competitions at club and national level.
Friend MTS will run an array of services, including monitoring and enforcement, to combat piracy and preserve the value of its media rights worldwide.
“It’s an exciting time for Friend MTS with UEFA joining our portfolio of high-profile sports customers who are experiencing first-hand the value of protecting their content,” said Jonathan Friend, Chief Product Officer at Friend MTS. “From our extensive experience, gained from over two decades in content security, we know that world football serves as a driver for large-scale piracy and it’s imperative for sports rightsholders to go beyond traditional content protection measures to disrupt piracy and safeguard the value of the rights and content that they work so hard to develop.”
UEFA joins existing Friend MTS customers that include The FA Premier League, Lega Serie A, TNT Sports Chile and Argentina Football.
Social media will be handled separately.
