Samsung TV sets are now the most popular sold in Estonia.
According to research under by BRC Market Experts and the telecom operator Elisa, Samsung increased its market share by the most in 2021, overtaking both LG and Philips. Furthermore, 6% more sets were sold during the year than in 2020, with the most sales being of sets with screens larger than 60 inches.
Almost all (97%) of TV sets sold by Elisa in 2021 had 4K resolution, while 8K sets also started appearing on the market. However, the latter are unlikely to gain significant share in the next year or two.
