The UK is by far the largest exporter of European content found on VOD services, according to the European Audiovisual Observatory.
The organisation’s latest report, Film and TV content in VOD catalogues: The visibility of audiovisual works on TVOD finds most European content to be non-national. In its calculations, the Observatory considers the first country of production as the country of origin, co-production agreements mean that other countries could be taken into account.
Transactional Video on Demand (TVOD) has a higher share of national film and TV content than SVOD services. On TVOD, British film and TV titles are the most exported titles of EU produced content (getting 32% and 48% of the EU market respectively), followed by French film titles and German TV titles.
There are more single film titles available on VOD than TV content, but if one counts TV episodes, there is more TV content available.
The share of US content on VOD in the EU is highest when TV episodes are considered, and lowest when TV titles are considered.