Canal+ and Formula 1 have signed a new agreement for the exclusive broadcast of the Formula 1 World Championship until 2029.
The French paycaster says that since the arrival of Formula 1 on Canal+ in 2013 the discipline has been a huge success every weekend and has recorded a strong increase in audience ratings each season
“For 10 years now, we have been offering full immersion coverage and world-renowned expertise, constantly renewed and perfected by Canal+’s motorsports editorial team led by Thomas Sénécal,” said Maxime Saada, Chairman of the Executive Board of CANAL+ Group. “The Formula 1 World Championship is a key event in our sports offering, as evidenced by the 50% increase in audience figures over the past two years.”
In 2021, an average of 1.14 million viewers followed the Grand Prix on Canal+: an increase of 18% compared to the previous season, which was already a record season, and 50% in two years.
So far this season, the first two Grand Prix are already at the top: 1.42 million viewers for the Saudi Arabian Grand Prix, and 1.31 million for the Bahrain Grand Prix, placing these two races in the Top 5 of Canal+’s all-time audiences in France.
Ian Holmes, Head of Media Rights and Content Formula 1 commented: “The strong growth in audiences that we see year after year is testament to the quality of the content that Canal+ offers viewers. Canal+ is constantly deploying new features to satisfy all its fans and win more and more subscribers.”
The Grand Prix are all available via streaming service myCANAL. This new agreement also includes the integration of the F1TV Pro application into myCANAL, accessible for the first time to Canal+ subscribers.
