Sharon Willettt has been appointed chief marketing officer (CMO) and Brian Henderson executive VP, programming, with both reporting to Peacock president Kelly Campbell.
As CMO, Willett will oversee global marketing for Peacock leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth, and customer care. Most recently, she served as VP, global marketing strategy and operations at Netflix.
Meanwhile, as EVP, programming, Henderson will lead Peacock’s global content strategy, leveraging data and insights to curate Peacock’s content offering to drive acquisition, usage, retention and overall business. Hr will partner with content leaders across NBCUniversal, including the NBCUniversal TV & Streaming acquisition team, to drive the platform’s programming strategy for licensed, original, international, and emerging content. Henderson previously served as senior VP, SVOD content, programming and partnerships at Hulu. In this role, he was responsible for content acquisition and scheduling in partnership with various content engines.
Commenting on the appointments, Campbell said: “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making Peacock a must-have streaming service and round out our executive leadership team.
“Shannon is a fantastic strategic marketer with an incredible portfolio of brand-defining, best-in-class global campaigns, and her expertise will be critical to Peacock’s next phase of growth. And as a pioneer in the evolution of streaming content, Brian will be invaluable as we continue to expand our content offering and establish Peacock as the top general entertainment streaming service in the market”.