Streaming sports company DAZN has appointed Alice Mascia to lead its operations in Germany. Switzerland and Austria.
Mascia has 20 years’ experience in the media and telco industries. She has held senior roles at Foxtel Group and at Sky Deutschland. She joins a global leadership team, including Bosco Aranguren in Spain and, in Italy, Franco Bernabè and Stefano Azzi.
Shay Segev, CEO, DAZN Group said: “This move exemplifies the importance of and our upmost commitment to the DACH market as we bring decision making closer to our fans. It is an honour to have recruited someone of Alice’s calibre and someone with such a wealth of experience to lead the market and continue to expand our platform and drive our ambitious growth plan”
Alice Mascia added: “Having worked in the media and consumer industry in DACH for over a decade, I can’t wait to join DAZN’s team at such an exciting time for the business and in a region so close to my heart. I am looking forward to driving DAZN’s ambitious growth strategy and continuing to deliver an incredible entertainment experience for DAZN’s members and all sport fans in Germany, Austria, and Switzerland.”
DAZN first launched in Austria, Germany, and Switzerland in 2016 and currently holds football rights including the German Bundesliga, UEFA Champions League, Italy’s Serie A and Spain’s La Liga.
