Astra satellite operator SES and German teleshopping group Genius have extended their long-standing partnership.
With the new agreement, Genius secures satellite capacity on the Astra position at 19.2° East, ensuring that the four teleshopping channels Nicer Dicer TV, Genius Plus TV, Genius Family and Genius remain available unencrypted in SD resolution in the coming years.
Genius Group is one of the leading suppliers of kitchen, household and lifestyle products in the German TV shopping industry.
“It is said that the internet has changed people’s shopping behaviour. But even before Amazon and Co. existed, the first teleshopping channels were selling through the medium of television. The extension of our cooperation underlines that the attractiveness of this sales channel is unbroken,” said Christoph Mühleib, Managing Director of Astra Deutschland.
Saskia Knöpp, Head of Department DRTV-Media at Genius, added: “We want to present our products to the largest possible audience. Astra gives us the efficient opportunity to present the top sellers of our four channels directly to millions of TV households in their living rooms.”