Commenting on the development, Anders Jensen, NENT Group president and CEO, said: “Our proposed rebrand shows exactly who we are – a fast-growing international entertainment company. Becoming Viaplay Group will deliver clarity, simplicity and visibility. In turn, this will make us even more attractive for partners, investors and talents. The global streaming market has never been so exciting and competitive, and innovation in all areas, from our platform to our brand, is vital”.
Under the proposal, NENT Group’s radio and advertising sales businesses will be rebranded as Viaplay Group Radio and Viaplay Group Ad Sales respectively. The company’s studio operations were reorganised as Viaplay Studios in September 2021.
Viaplay is today available in 11 countries, with at least 16 countries planned by the end of 2023, and aims to have approximately 12 million subscribers by the end of 2025.